Can Online Driver Orientation Improve Trucking Turnover?
If you’re reading this, you know how to use a computer, smartphone, or other internet-enabled device. (Well, that’s not entirely irrefutable… You may have had someone else print this article out for you, in which case, please get in touch with us—we’d love to send you a book.) The point is that screens are a part of our daily lives. We use them to keep up on news, pay our bills, stay in touch with friends and loved ones, and do about 120,331 other activities we for which used pens, paper, telephones, and good old-fashioned human exertion just a few decades ago.
Over at Commercial Carrier Journal, Conversion Interactive Agency has published a white paper on all the ways online driver orientation makes a difference for the trucking companies that have adopted the technology. According to the agency, online driver orientation has 4 central benefits for motor carriers:
- Online driver orientation boosts employee retention: “Drivers decide within 72 hours of arrival if they’re going to stay with your carrier or not.”
- Online driver orientation helps carriers maximize the value of their assets: “Trim 1–2.5 days off orientation every week. Start orientation ANY day of the week (not just Mondays).
- Online driver orientation protects fleets during litigation: “100% consistency in all driver training—time-stamped and authenticated.”
- Online driver orientation saves carriers time and money: “Graduate 20–46% more drivers every week. Reduce time away for employees participating in orientation by 90%.”
Anyone who’s considering updating their fleet’s compliance and hiring initiatives should find Conversion Interactive’s statistics compelling. Basically, it’s the same case we’ve been making for our automated workforce compliance software. An online onboarding and training system engages employees, reduces workload and overhead, and provides the greatest possible control for administrators seeking to optimize their workforce policies and processes.
You can read the full white paper at ccjdigital.com—or perhaps find it in the magazine’s print edition. You know which option we prefer.
