PII
Personally Identifying Information: Information about an individual that identifies, links, relates, or is unique to, or describes him or her, e.g., a social security number; age; military rank; civilian grade; marital status; race; salary; home phone numbers; other demographic, biometric, personnel, medical, and financial information, etc.
Any financial institution that collects personally identifying information (PII) is subject to the Gramm Leach Bliley Act (GLBA).