It’s National Truck Driver Appreciation Week! All week, we’re celebrating the people who dedicate their weeks to hauling goods and commodities up, down, and around the United States. As we’ve written before, trucking is a tough, demanding, time-sensitive job—and the people behind the wheel don’t get enough respect and gratitude for what they do.
Appreciation is more than good karma. Truckers who feel valued by their employers are more likely to stay loyal to their fleets. In an industry where 100% annual turnover isn’t unheard of, or even uncommon, any organization that appreciates its drivers can achieve a significant competitive advantage.
Whether you want to improve your rates of retention, or just share the love with your truckers, here are seven ideas—one for each day of the week: