How to Make a Powerful Recruitment Video That Builds Your Culture Of Compliance

How to Make a Powerful Recruitment Video That Builds Your Culture Of Compliance

Candidates will be Googling your company before they apply. That’s pretty guaranteed. How do you demonstrate your company’s culture of compliance so they are on board from day one and still hook the best candidates? The most effective way to set the tone in the beginning is through your recruiting materials.

One of the best pieces of collateral you can create is a recruitment video. If this idea is new to you, be sure to check out Complí’s.

A good recruitment video will highlight things a candidate won’t get in a job interview. Are there fun quirks to your office building? Maybe free snacks in the break room? Once a month at 4:30 in the afternoon does the whole company take off for happy hour? What inspires people to work here? This is your chance to let prospective employees know.

Sound like a good idea? We agree. But how do you get started? Here’s a few dos and don’ts of making a video.

A good recruitment video will highlight things a candidate won’t get in a job interview.

Do: Hire an experienced video production company that does amazing work.

Your one and only recruitment video is definitely a time where it is worth the investment to hire for quality. It doesn’t have to be the cost of a new car but it should cost more than your last Uber ride to the airport.

Don't: Find the darkest, ugliest room in your office and film it there.

Instead, find a bright sunny spot to chat with folks, and take video of the entire office. Be sure to capture what a day in your office looks like. Film people working and milling about. (Your videographer should also help with this.)

Do: Be authentic.

People see through fake or sales pitches real fast. Don’t present what you think they want to hear. You’re looking for candidates that are a good fit for your organization.  If you’re not authentic, once they’re hired they will catch on.  Then they’ll leave, and you’ll have to deal with this.

Don't: Ask participants boring questions.

Instead ask intriguing questions. For example, “What do you do, and how does it impact the success of the company?”  Or “Describe the office space and how you think it helps to inspire those who work here.” “Tell me about your favorite part of the company’s culture.” is another good one.

Do: Ask employees who are passionate about working at your company to take part.

Everyone from your Administrative Assistant to your CEO could have a voice in this. That employee who can talk for days about how cool your company is? Yeah, ask that guy.

Don't: Make a 15 minute video.

In today’s technology driven age, people have shorter and shorter attention spans. Make sure every word in your video counts, so keep it short and simple. Three to five minutes is a good time range.

If you keep these few things in mind, you’ll have a powerful recruitment video and you will be well on your way to setting the tone in the beginning. And when candidates research your company, they will get to see what you’re all about. Plus, the outtakes from making the video will make the effort completely worth it. I promise!

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Christina Hubbard

Christina is Compli’s former HR, office, and facilities manager. She excels at the use of sarcasm - especially when the stakes get high. When she’s not wearing one of her many hats, she’s feeding her obsession for delicious food by cooking, wandering the farmers market, or trying a new restaurant. She’s grateful to live in the Pacific Northwest and frequently enjoys hiking in the Gorge or exploring the Oregon coast.

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