Candidates will be Googling your company before they apply. That’s pretty guaranteed. How do you demonstrate your company’s culture of compliance so they are on board from day one and still hook the best candidates? The most effective way to set the tone in the beginning is through your recruiting materials.
One of the best pieces of collateral you can create is a recruitment video. If this idea is new to you, be sure to check out Complí’s.
A good recruitment video will highlight things a candidate won’t get in a job interview. Are there fun quirks to your office building? Maybe free snacks in the break room? Once a month at 4:30 in the afternoon does the whole company take off for happy hour? What inspires people to work here? This is your chance to let prospective employees know.
Sound like a good idea? We agree. But how do you get started? Here’s a few dos and don’ts of making a video.
A good recruitment video will highlight things a candidate won’t get in a job interview.
If you keep these few things in mind, you’ll have a powerful recruitment video and you will be well on your way to setting the tone in the beginning. And when candidates research your company, they will get to see what you’re all about. Plus, the outtakes from making the video will make the effort completely worth it. I promise!