Stat of the Week: Visual Learning
Last week, we gave you an overview of three common learning styles. As our infographic explained, some people learn visually, others learn through auditory means, and still others figure things out kinesthetically—by doing. People are diverse not just in terms of what they look and sound like, but how they take in and process information.
So, how come so much compliance training is geared towards that first group? I mean, I’m presenting this information to you through a blog post and infographic; why not a podcast, or how-to video, or LEGO set?
Well, besides the realities of a marketing budget, the fact is that almost two-thirds of people are visual learners—which is why words and pictures have become something of a default for trainers and educators of all kinds.
Just because something is visual doesn’t necessarily mean it’s compelling or easily understandable. However we consume information, we tend to remember it better if it’s presented as a story, in a way that feels personal, straightforward, and immediate.
Despite the preponderance of visuals in the field, those who conduct workforce trainings should take away two key points from this week’s statistic: 1) make sure your materials connect with your audience; and 2) make things accessible for all kinds of learners. Remember: compliance doesn’t function unless everyone’s doing their job, so choose educational materials that are as varied and dynamic as your workforce.
