The Federal Trade Commission created the Do Not Call Registry in 2004 and since then the rate of complaints filed has skyrocketed. Two years ago the FTC reported an amazing 300,000 complaints a month about robocalls and telemarketers. If seeing is believing, then take a look at Telemarketing Sales Complaints Over the Years infographic that illustrates the Matterhorn-like spikes in Do Not Call complaints.
Do Not Call is important to consumers – there’s little doubt. How important is it to the FTC? So important that on September 1, 2009, new FTC rules went into effect prohibiting robocalls, unless the telemarketer has the consumer’s prior written authorization to transmit such calls. Three years later the FTC hosted a contest for the development of a spam filter for the phone and came up with three viable programs, one of which is up and running. The agency continues to encourage the development of software making it more difficult to spoof caller ID. FTC is continuing to crack down on DNC violators and the businesses associated with them.
Dealers, Get the Guide
This is one of the 21 regs we’ve packaged up into an easy to use handbook and developed a checklist to help you identify who in your dealership is responsible for each of the 21 rules and regulations.
Get the Guide >>