How do you make sure your advertising captures your audience’s attention and not the attention of the Federal Trade Commission’s (FTC)? Here are some suggestions to make sure your ads are in compliance:
- Have a checklist on hand when you review any ads before the go to print or hit the airwaves.
- For a little more assurance hire a lawyer to review them.
- Only work with ad agencies that have a solid reputation.
Beyond being against FTC regulations, untruthful or deceitful advertising will hurt your reputation with existing and future customers. How do you make sure your ads are truthful and clear? If you are just getting started, here’s a cheat sheet to remind you of the basics of Truth-In-Advertising.